ChatGPT-5 launched this week, and honestly, most people couldn't tell you the difference between that and Claude Sonnet 4. They definitely don't know how Raycast hotkeys could triple their productivity or why prompt engineering matters more than which model you're using.
This got me thinking - there's probably a market in creating an AI training company for adults. Then it hit me: why target adults when there's a far more captive, motivated audience sitting right there in classrooms?
Schools are the perfect entry point into AI education, and the timing couldn't be more perfect.
Schools Need AI Know-how
Schools are desperately trying to catch up with technology that's already reshaping how their students learn and work.
88% of students are already using AI tools for their assessments, but 76% of teachers have received absolutely zero training on how to guide them safely. The AI education market is growing at 42% annually, racing towards $32 billion by 2030.
Government education departments across the UK and US are now mandating that schools integrate AI literacy into their curricula. But they've given schools no actual roadmap for doing it.
This creates perfect market conditions: massive demand, regulatory pressure, and virtually no established competition.
After-School AI Clubs: Your Entry Point
The most accessible way to tap this market is through AI literacy after-school clubs. These aren't traditional coding classes - they're practical workshops where kids learn to work alongside AI tools in ways that matter.
For younger students (5-7 years), you're teaching pattern recognition through games and helping them understand "smart" versus "regular" technology. By secondary school age (11-16), they're mastering prompt engineering, understanding AI bias, and building functional chatbots.
The Three-Tier System That Schools Want
Your curriculum needs to match how kids develop:
Foundation Level (Ages 5-7): "AI Explorers" - Pattern recognition games, understanding where AI appears in daily life, and basic digital safety. Think "Robot Commands" where kids give instructions to classmates acting as robots.
Intermediate Level (Ages 7-11): "AI Creators" - How AI learns from examples, exploring bias through activities, and collaborative storytelling with ChatGPT. Students become "AI Trainers," teaching systems through examples.
Advanced Level (Ages 11-16): "AI Innovators" - Neural network basics, ethics debates about real AI dilemmas, advanced prompt engineering, and designing AI solutions for actual problems.
The beauty is that schools see immediate, tangible results. Parents watch their kids create AI-generated stories and images, demonstrating genuine 21st-century skills that other after-school programs simply can't offer.
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Multiple Revenue Streams Beyond Basic Clubs
Once you're established in schools, expansion opportunities multiply rapidly:
Teacher Training Workshops become essential as staff desperately need practical AI skills for classroom integration and student guidance.
Curriculum Licensing allows schools to run programs independently using your lesson plans, assessment rubrics, and training materials.
Holiday Camps provide intensive AI education during school breaks when parents need childcare solutions.
Corporate Training emerges as local businesses recognise the AI literacy gap in their workforce.
The smart entry strategy involves "AI Readiness Audits" - assessing schools' current AI usage and skills gaps before recommending solutions. Every audit naturally converts into multiple service offerings.
What You Need to Start
You need background clearance for working with children and a demonstrable plan showing how you'll actively upskill kids. If you lack educational experience, pitch schools on how rapidly the world is changing and why their students need these skills now.
Your technology foundation might include basic learning management systems like Google Classroom, age-appropriate AI tools including ChatGPT Edu, Google's Teachable Machine, and Scratch for younger students. Safety-first platforms like SchoolAI provide compliant access to AI capabilities.
Revenue Reality: What Six Figures Looks Like
Charge £6-7 ($7.50-$8.75) per session, package in 6-10 week terms for £36-70 ($45-$87) per student, run classes of 12-24 students.
Quick Revenue Breakdown: 10 schools, 20 students each, £50 ($62) per term, three terms annually = £30,000 ($37,500). Scale to 25 schools in year two for £75,000 ($93,750) core revenue. Add teacher training, holiday camps, and curriculum licensing to hit £100,000-150,000 ($125,000-$187,500). Year three with 50+ schools easily exceeds £200,000 ($250,000).
Start with mid-to-upper income areas for budget flexibility, then expand into state schools using technology grants.
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Market Timing Creates Urgency
Three factors are converging to make this opportunity massive right now:
Government mandates have real deadlines - schools need compliant AI education solutions immediately, not eventually.
Parental awareness is spiking as AI becomes mainstream - 90% understand that technology skills determine their children's future prospects.
The competitive landscape remains wide open - established education providers are still figuring out what AI education even means.
The key differentiator is making AI accessible and safe for children while delivering measurable learning outcomes that parents and teachers can see immediately.
The opportunity is proven, the demand is urgent, and the competition hasn't caught up yet.
Have you noticed your local schools scrambling to address AI in their classrooms? Are your kids already using these tools without proper guidance? The schools that solve this first will become the most sought-after in their districts.
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