Hola Anywhere Incomer,
I might be in Spain but the hustle does not stop. Anyways, I just watched an interview that made my jaw drop!
A guy called James (who goes by "the Boring Marketer") hit $30,000/month with his mobile diesel mechanic partnership. Average job value? $1,600. Daily inbound calls? Ten-plus.
James runs something called Diesel Dudes with a mate in the Carolinas. Mobile diesel mechanics. Sounds dull, right?
But here’s where it gets interesting: he built a system that generates more leads than they can fulfil. Literally the nicest problem to have…
Work from anywhere and grow your career with Ladders Premium.
Premium members get access to thousands of $100K+ remote jobs from employers who value flexibility and high-performing talent. Plus, you get tools that give you the edge:
Apply4Me career experts who apply to jobs for you.
Keyword-based search to filter roles that fit your lifestyle.
AI-optimized resume to help you stand out in applicant tracking systems.
Whether you want more freedom, balance, or just the right role, Premium makes the search easier.
The Google Maps Method That's Printing Money
Here's James's exact lead generation system for Diesel Dudes, and how he's copying it across other niches.
The Data Collection:
James built a workflow that scrapes Google Maps for any service plus location. It pulls business names, reviews, contact details, and most importantly, analyses what customers actually complain about.
"We want to understand review volume and velocity," James explained. "That's a signal there's demand. But we also look at sentiment. If there's hundreds of reviews monthly but customers aren't happy? That sounds like opportunity."
The Content Creation Process:
James feeds those Google Maps reviews into another workflow. It creates newsletter content addressing every single customer complaint.
Diesel truck reviews mention "can't find reliable mobile service"? His system writes "5 Signs You Need Mobile Diesel Service." Reviews complain about "overpriced shop visits"? Content becomes "Why Mobile Mechanics Save Fleet Operators Money."
The SEO Shortcut:
No expensive keyword tools. James asks ChatGPT: "I'm targeting mobile diesel mechanics in Charlotte. What pages should I create?"
The system suggests service pages and location content. He builds them quickly. They rank because there's zero competition in these boring spaces.
"I didn't do any SEO keyword research for Diesel Dudes," James said. "All the research I did was on ChatGPT. That's really all you need."
The Media Play That Scales Everything
For niches where you don't want to get your hands dirty, James revealed something brilliant.
Take exotic car detailing in Nashville. Don't learn car detailing. Create the local car newsletter instead.
Your system scrapes detailing reviews, finds complaints (poor communication, overpricing, long waits), then creates content addressing these exact pain points for car enthusiasts.
Build that local audience, then sell qualified leads to detailing services at $100 to $200 each.
"You're not saying 'Hey, I'm starting an agency,'" James explained. "You're saying 'I have one of the top newsletters in the local market with a bunch of car enthusiasts. Is there a way we could partner up?'"
Completely different conversation.
The Numbers That Matter:
Scale to 200 to 300 leads monthly, and you're looking at $20,000 to $30,000. James's costs? Practically nothing because automation handles everything.
Are you bleeding $294/month on scattered tools?
MailChimp: $47/month
WordPress crashes: $30/month
PayPal Pro: $25/month
Plus 9 other monthly fees...
Real cost: $35,000+ in lost opportunities annually.
Systeme.io solved it: Everything in one platform for $33/month.
✓ Sales funnels that don't crash
✓ Email marketing that won't ban you
✓ Course hosting + payments
✓ Automated sequences that work
Free trial. No card required.
Every day costs you $96 in waste.
Why Everyone's Missing This
"On my timeline, it's literally all the same things," James said. "HVAC, plumbing, pool cleaning. What's going to happen is people with no business building in that space will go into extremely competitive markets with Wall Street-funded competition. They're going to get their lunch eaten."
Meanwhile, James found garage organisation, smart home automation, custom pool building. Markets with massive demand and practically zero competition.
The secret? Tier 2 cities in the US like Charlotte, Nashville, Denver. Wealthy transplants moving in droves. High demand, limited providers.
Perfect arbitrage - and we bloody love arbitrage here at Anywhere Income, don’t we?
I hope this email did the process justice, but here’s the full video for the full blueprint:
Best,
Lewis
P.S. Fancy FREE access to my digital writing course? Just forward on your unique link below and I’ll give you the keys (RRP $159):
P.P.S. This newsletter is built on Beehiiv —after MailChimp banned me for sharing genuine money-making opportunities (yep), I needed a platform that supports creators building businesses and Beehiiv has been a fricking Godsend. Get a 30-day free trial via the link.