Alex Hormozi's Proven Path to $1,000,000 (Even After Losing Everything)

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Unless you’ve been living under a rock, you’ll know Alex Hormozi.

If you haven’t, and you’re interested in making money on the internet, then stop whatever you’re doing and devour his content.

Alex just released $100M Money Models and reportedly earned around that amount by selling the book, along with upsells.

He did a really interesting interview on My First Million recently, where he got asked this question:

"If I reset your bank account and your followers, change your name and face. So I reset you to zero, how long do you think it would take you to get a million bucks in your bank account?"

His answer:

"Well, having lost everything twice, I'll tell you what I did. I find a local business that's typically a service that I think I can sell for a lot of money. And they're typically undercharging. And so I will say, 'Hey, how cheaply will you let me sell?'

Basically, if I send you a 100 customers, how cheaply would you do it? Would you charge me to do that? And so, I get an agreement on price from them and then I sell for whatever the hell I want."

This answer is worth really zooming in on and double-clicking….

The Local Business Arbitrage

Here’s the formula:

Find a local service business that's undercharging and negotiate a volume deal.

Let's say you approach a chiropractor. Normal session costs $80, but you negotiate: "If I bring you 100 customers, what's the absolute cheapest you'd service them for?"

They agree to $25 per session for volume. You then sell packages of 10 sessions for $300 (instead of the usual $800).

Customer gets a bargain, business owner gets guaranteed volume with zero marketing cost, and you pocket the difference.

Hormozi was pulling in $100K every 21 days, doing this with gyms.

Now, you might not be able to get this volume on the first time around, but if you can get a deal, you can make a profit.

Why This Works So Well

The supply-demand inequality in local services is, at times, absurd. Many business owners are brilliant at their craft but hopeless at marketing.

They're sitting on goldmines but don't know how to extract the value.

Your skill set becomes incredibly valuable: the ability to generate customers predictably.

Systems That Scale

This isn't just about deal negotiation. The money is in having systems that work:

Paid Ads Mastery: You need to get obsessed with Meta and Google ads. Split testing relentlessly, getting good at identifying who your ICP is, and getting your cost per acquisition as low as physically possible. It does take a ton of trial and error. But the beauty now is with AI—you can whip content up a lot quicker to split test.

Finding an underserved geographical area where competitors aren't doing much paid advertising is still a great way to arbitrage.

Robust Email Funnels: Even if someone doesn't buy immediately, you're capturing their email and hitting them with sequences that build trust. Multiple touchpoints increase conversion rates.

Speaking of robust funnels:

The AI SEO Accelerator

This is my new obsession, and I've been building out my own ghostwriting website (executivecontentwriter.com) to outrank all my competitors.

The process is straightforward: Use tools like Ubersuggest or Ahrefs to analyse competitors and find keywords with a high buyer intent that have decent volume but low SEO difficulty.

Then plug these into Claude to pump out content serving these sweet spot keywords whilst ensuring they're technically sound to rank.

In the long run, this means unlimited leads with high buyer intent because you're the first result they get on Google when they're looking to hire your service.

If you've got time, I fully recommend getting into this video just to see what the art of the possible is right now with AI SEO:

The Healthcare/Beauty Sweet Spot

Hormozi's particularly bullish on anything healthcare adjacent. Med spas, laser treatments, teeth whitening—the demand from boomers wanting to stay young is massive, but the supply side is tiny.

Most med spa owners don't even have proper marketing. They literally just "open up and people come in."

Which means an enormous opportunity for someone who understands customer acquisition.

At first, I thought maybe this would be limited to the US, but then I remembered the amount of folks flying out to Turkey to get new teeth and lids on their head.

Massive potential.

The Bundling Genius

The key with these arrangements is recognising what your lifetime customer value is. Watch Hormozi's methods closely—he bundles everything so he gets all his money back straight away.

First sale covers acquisition costs; everything after that is pure profit. This lets you outspend competitors in paid ads because your unit economics are bulletproof.

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Your Value Proposition

Your pitch to any local business becomes: "I'll bring you customers at zero risk. You only pay me after I deliver results."

Then you execute like your life depends on it.

The million dollars is just the byproduct.

Ever spotted a local business clearly leaving money on the table? Hit reply and tell me about it.

Lewis

P.S. The AI SEO stuff I mentioned probably deserves a whole email in itself. If you want me to break down the exact process I'm using to build executivecontentwriter.com, let me know.

P.P.S. Fancy FREE access to my digital writing course? Just forward on your unique link below and I’ll give you the keys (RRP $159):

P.P.S. x2 This newsletter is built on Beehiiv —after MailChimp banned me for sharing genuine money-making opportunities (yep), I needed a platform that supports creators building businesses, and Beehiiv has been a fricking Godsend. Get a 30-day free trial via the link.